Some things always go better together: Peanut butter and Jelly. Mac and Cheese. The Internet and Cat Videos.
Inspired by Whiskas’ commitment to a high protein diet and the upcoming Summer Olympics, BuzzFeed made the ultimate cute cat video: The First Annual Summer Cat Games.
Our cat and kitten cat-athletes faced off in the ultimate competition of cute, combining miniature sets and sporting equipment with tone perfect sports commentary.
The resulting video reinforces cat athleticism (athleticism?) and health while gifting our audience with adorably shareable moments.
In addition to multiple social extensions, a long-form version of this spot was created in Québécois for the French Canadian market. Alternate shots were captured throughout production using Québécois specific props and product.