Each year we live vicariously through our favorite movie stars as they walk the red carpet, present and accept prestigious awards, and celebrate their accomplishments at Hollywood awards shows. We love awards season almost as much as we love movies – so, it’s no surprise that Comcast boasts a comprehensive awards season programming slate.
To show viewers that Comcast’s X1 is the best way to catch up on the year’s most talked-about moments in film, we imagined what real life moments would be like if they were an awards show. We linked the brand thematically to the BuzzFeed audience’s love of movies, celebrities, and Hollywood culture while positioning the X1’s on-demand films, clips, red carpet interviews, etc. as the definitive way to experience awards season.