The Lure Of The Headset

These Snapchat spots raised awareness for Taco Bell’s limited time giveaway offer of a Sony VR headset. To mirror user generated content popular on Snapchat, we filmed everything from the main character’s POV. To visually represent the giveaway, we created a story where a Sony VR headset magically appeared as each character went to bite their Quesarito. Since we were living in the characters point of view, we weren’t able to cut between shots – this challenge created an elegant practical effect: in each spot the POV shows a surface without the VR headset, then when we move our attention over to the Taco Bell Big Box, the VR headset was added.