To bring awareness of Comcast’s “Mover’s Edge” services to a millennial audience, we made a comedic trailer parody for BuzzFeed. We combined the relatable struggles of moving with the tropes and cliches of a sports underdog movie, organically integrating Comcast’s services in the final scene.
This piece was a finalist for the Digiday Awards and won a Cablefax Award for Best Content Marketing Campaign.
“Be it for work, school, or family, Millennials change their residence often. Comcast’s “Movers Edge” service for existing Xfinity customers is aimed at retaining those movers, and a partnership with BuzzFeed that included social posts, tips & advice videos, and a co-branded long-form video was overwhelmingly successful. Garnering 8 million views and generating a 93% overall positive sentiment for the service, Comcast got the good word out and expects a substantial return in awareness.”