Pot Noodle, the number one selling noodle cup brand in the U.K., rebranded themselves to millennials around the motivational message of “You Can Make It.” To raise awareness around an activation where Pot Noodle gave away free phone chargers, we thought it would be fun to make a series of short, visually captivating Snapchat ads where inspiration literally spills from the Pot Noodle cup.

Using stop-motion animation, we animated the noodles and other ingredients to spell out motivational messages aligned with the “You Can Make It” campaign. A call to action reminds viewers “You Can Make It” and that a Pot Noodle charger can help.

This campaign was one of several done by BuzzFeed and creative directed by me that were among the first ads ever run on Snapchat. Working with their team to define the parameters for branded content was an exciting and challenging venture, the learnings from which became the playbook for BuzzFeed’s incredibly successful Snapchat Discover advertising partnership.