Sriracha fans fervently believe that the spicy, garlicky hot sauce is good on pretty much everything. These avid devotees not only keep a bottle in their refrigerator, but have a spare one or two in their pantry. They shout its name from rooftops, elevating the condiment’s mystique to a level where people who haven’t yet tried Sriracha are still aware of its magic.
This video expands on the cult of Sriracha utilizing the proven success of BuzzFeed’s “Taste Test” framework. Whether it’s spicy, foreign or completely bizarre foods – audiences love watching people try things and seeing their reactions. Our diverse and comedic millennial cast came armed with adventurous palates and a penchant for Sriracha. They’re likable, charismatic and relatable to a large audience.
The unexpected Sriracha combinations set the tone for our ultimate reveal: the new Wendy’s Spicy Sriracha Chicken Sandwich.
Is that Sriracha in the sauce? Yep. Is that Sriracha in the bun? Duh! Is that Sriracha in the chicken? Definitely! Wendy’s didn’t just dump the Sriracha on top of the sandwich – they created the next level Sriracha experience by doing things differently. Before you watch this video, be warned: you will leave salivating and craving the new Wendy’s Spicy Sriracha Chicken Sandwich.