Our golden era of streaming television has brought with it ever-shifting viewing habits and a seemingly unending supply of great new (and new-to-you) shows. As a result, we take it upon ourselves to make sure our friends and families don’t miss out on the shows we personally value. This spot plays on our collective tendencies to recommend shows, and assigns names to our relatable – but previously unarticulated – habits.
The resulting video encourages our audience to feel empowered when navigating the wealth of great content for themselves, with their voice being the decisive one as they choose what to watch. We end with someone settling on the couch in their living room and asking the FireTV Remote to find a great new show they’ll love.