In this series for Honda and Snapchat we used the native language of the fast-paced, vertical platform to speak directly to consumers. Focused on meme-able content we showed beauty shots of a Civic followed by someone reacting with an emoji face.

This campaign was one of several done by BuzzFeed and creative directed by me that were among the first ads ever run on Snapchat. Working with their team to define the parameters for branded content was an exciting and challenging venture, the learnings from which became the playbook for BuzzFeed’s incredibly successful Snapchat Discover advertising partnership.