This series speaks candidly to the difficult and rewarding experience of starting a business while positioning Office Depot OfficeMax as the brand that uniquely understands small business owners. With simple, but compelling interviews, our goal was to make the audience feel like they were reconnecting with a close friend or seeking advice from a trusted colleague. We wanted viewers to walk away thinking, “I know this person. I trust this person.”

Each story matches the messaging of Office Depot OfficeMax and reinforces the larger themes Office Depot OfficeMax wished to impart — these are stories of business owners who have gotten bogged down trying to do everything for their business while losing sight of why they started their business in the first place. They needed to partner with someone like Office Depot OfficeMax to help them take care of the things they would rather not be doing so they could focus on what they love.